Category Archives: YouTube

How Online video advertising is engaging consumers

As consumers go online to watch their favourite TV show.. so do the marketers.

As you read this blog, there is a pretty strong chance the next tab to the right is titled “Watch Gossip Girl”, ” Weekend AFL Grand Final Highlights” or something similar, the point being here, as we as consumers have changed our viewing behaviours and will continue to do so, Yahoo and Channel 7’s product “Plus 7” can now not only be found online but also on consumers PS3 consoles (not to mention ABC iView also available). Therefore you like myself are now watching TV online either through streaming websites such as Plus 7 or Foxtel’s OnDemand system or downloading full episodes (legally..), the benefits of this are endless for the consumer less ad’s (for the time being) and freedom to watch at a time that suits us, so as marketers how do they respond to this? After all they have spent millions upon millions on traditional Television Commercials (TVC), read on to see how the marketers are adapting to and embracing this trend.

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